Heineken N.V., the world's most international brewer, believes strongly in these values and since its inception in 1863, we at Heineken have lived by these three words. Whether it's our commitment to brewing the world's finest beers, or sustainable production all over the world, we take these values seriously. Heineken USA continues this tradition by reflecting these time honored values in everything we do.

    We believe that fulfilling these values includes being a responsible company. Through advertising, marketing and all of our activities, we are dedicated to the quality and integrity of our products. We also believe that we have the responsibility to educate our consumers about the responsible use of these products. In addition, we believe that, ultimately, it is the responsibility of the informed consumer to use these products in a responsible fashion.

    We are also committed to being a good corporate citizen, in our hometown of White Plains, NY and throughout America. We have developed programs to make a positive difference for our consumers, through affiliation with community-based organizations and the efforts of our employees.