Coors
Coors Light
George Killian
Aspen Edge
Keystone
Keystone Light
Keystone Ice
Zima
Molson
THE MILLER FAMILY
THE COORS FAMILY
THE PABST FAMILY
THE HEINEKEN FAMILY
THE LABATT FAMILY
E & J GALLO
MCKENZIE RIVER
US BEVERAGE
BROWN-FORMAN
MARK ANTHONY BRANDS
DIAGEO-GUINNESS USA
GAMBRINUS COMPANY
ENERGY DRINKS
WATER & JUICE
Coors uses an all-natural brewing process and the finest ingredients: ideal brewing water, hops, cereal grains, and barley. Coors has developed special strains of barley it malts itself to ensure product quality. Nothing artificial is in Coors beers.
On average, Coors takes 55 days to brew, age, finish and package its lagers—about twice as long as its major competitors. The result is a naturally aged, stable and smooth product.
To ensure freshness, most beer products are kept cold through brewing, packaging, and distribution. They are shipped cold in insulated or refrigerated railcars and trucks. Coors uses a unique filtering and sterile-fill system, which stabilizes the beer without heating it. Coors, however, pasteurizes some products, mostly exports that require an extra quality-assurance measure for the extended travel.
Coors beers are packaged in dark amber bottles and protective cartons to guard against light damage.
Coors codes each bottle and can with a consumer-friendly freshness code that shows an easy-to-read date by which unsold beer should be removed from retailer shelves. The freshness periods are 112 days for packaged products and 45 to 60 days for kegs.
Copyright
© 2005 Mid-South Distributing
400 South Anderson Street P.O. Box 997 Tullahoma, TN 37388
All rights reserved.